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Start your New Years Resolutions Today- top 10 Secrets to getting Lean before the Holidays!

Over the next 10 or so days we will discuss the top 10 ways to get lean FAST!!!!  There are many different theories and philosophies on how to get lean in the world today with none of them being scientifically proven to be the best for everyone.  However, all of them rely on a individuals self discipline, hard work, commitment to ones self and consistency!  With the holiday season approaching rapidly, we all know that this is the toughest time of year to maintain a healthy well balanced diet toMAINTAIN our current body fat percentage and weight, NEVER MIND making gains and bettering ourselves!

Not Now but Right Now!

There is no better time to start your fitness and nutrition program then a month before the holiday season kicks in.  Instead of gaining 10 to 20 lbs over the dreaded 2 month “eat and drink whatever you would like season” like everyone else around you, try being the odd man/woman out and lose 10 to 20lbs to improve your overall self image and health! Over the  next 10 or so days we are going to provide you with 10 easy to follow guidelines that will help you be one of the few who actually improves their health and self image DURING the holiday season making you an inspiration to all of your close family members, friends, teammates and co- workers!  Not only will you feel better about your self  both physically and mentally, you can also help educate individuals that are closest to you and mean the most to help them better their lives as well!  There is no better feeling then helping someone else achieve his or her GOALS when it comes to being healthier and living an overall better lifestyle.

Sure it is OK  to have a desert and a drink here or there (if you must) but do not make it a priority, make it a reward!  Take a hard long look at yourself in the mirror over the next 20 days or so and really think about how you want to feel going into 2012!  Evaluate what you would like to change and how you are going to do it.  As a fellow franchisee always tells his clients “why put off, feeling good!” .  Make this year different and start your New Years resolution for health and fitness NOW!  See you in the gym!

-Greg Gworek

Owner

Max Muscle West Hartford

What’s Up With Whey?

My last blog was about the macronutrient protein and if you remember, I mentioned that one source of protein is whey protein, commonly supplemented as a protein powder.

To refresh your memory, whey protein has been touted as a ‘superstar’ ingredient especially in the area of sports nutrition. But you don’t have to be a bodybuilder or professional athlete to gain the benefits of whey protein. Whey has been shown to play a significant role in developing weight loss products, infant nutrition, and immune support products.

So what exactly is whey protein?

Whey protein is derived from cow’s milk as a by-product of the cheese-making process.  Milk has a solid and liquid component.  About a third of milk solids are protein and out of that, about 20% is whey and 80% is casein.

Whey protein is actually made up of several protein fractions which make whey the protein with the highest biological value (BV) of any known protein.  What does this mean for you?   As discussed before, protein has several roles including building lean muscle mass, repairing muscle and bones, providing a source of energy, aiding in repairing body cells, and assisting in many metabolic processes.  The higher the BV for any given protein, the more nitrogen your body can absorb and utilize to execute those roles.

For active individuals and athletes, consuming whey protein before and after exercise will help repair and  rebuild lean muscle tissue. Specifically, an abundant amount of branch-chain amino acids: leucine, iso-leucine and valine,and glutamine is required to provide the necessary components for energy and recovery.  Low BCAA levels are associated with fatigue and ideally should be replenished within an hour after exercise.

In addition, protein requires more energy to digest than either carbohydrates or fat, which aids in fat loss goals by regulating body weight through satiety (feeling of fullness) and thermogenic fat burning characteristics.  Incorporating whey into your diet is a great way to jump-start your fat loss goals.

There are three main types of whey protein classified according to how they whey was processed:

  • Whey Protein Concentrate : low-fat, reduced lactose, about 75% pure protein by weight, typically lower cost
  • Whey Protein Isolate: purest form of whey, virtually no fat and less than 1% lactose, 90% or greater pure protein, higher cost
  • Hydrolyzed Whey Protein: protein chains are broken down into peptides, which are highly digestible and has less potential for allergic reactions.

Some individuals may have concerns about adding whey into their diet.  Lactose intolerant people should select a pure whey protein isolate, as it contains less than 0.1 grams of lactose per tablespoon.  Whey protein is also an excellent choice for vegetarians who include dairy products  into their diets.  Those with gluten intolerance can also benefit from whey, however, many beverages and protein bars that contain whey may contain gluten so read food labels carefully before consuming those products.

Individuals who have had bariatric surgery (gastric bypass) for weight loss must follow a specific diet provided by their physician and/or nutritionist, and protein plays a primary role in recovery.  Whey protein isolate is the optimal choice post-surgery due to its high digestibility and excellent absorption into the body.

The last part about our discussion on whey is about the quality of whey protein that you purchase.  The quality of whey depends on the source of milk, production methods, manufacturer specifications and other added ingredients.  There are dozens of companies and products out there, so do your homework and find out what each company does to insure a consistent and high-quality product to the consumer.

For more information about the whey protein in all of the Max Muscle products, read this:

http://www.maxmuscle.com/article/745/

And to find out which whey protein is the best for you, come down to Max Muscle in West Hartford and try out some of our outstanding whey protein supplements and take advantage of the many benefits whey has to offer:)

Jessica Roberts

Certified Health Coach/Meal Planner

Nutritional Consultant/Certified Bikram Yoga Instructor

Macronutrients…What You Need To Know

What are macronutrients? They are the primary nutrients that we consume on a daily basis to provide calories or energy. We
need these substances for growth, metabolism, and numerous bodily functions. The term “macro” refers to the need of these compounds
in large amounts. There are three macronutrients:

Protein
Carbohydrate
Fat

It is important to learn what each of these macronutrients do, what foods you find each nutrient in, and how much you should consume on a daily basis.

We will begin our discussion with the macronutrient protein.

Protein. It is the most controversial matter in nutrition. Arguments about how much one should consume, what sources one should get this protein,
issues of food-borne illness, environmental concerns…there is a long list of things that make protein a hot topic in nutrition.

But one thing that cannot be argued, is that it IS a necessary nutrient.

Protein contains 4 calories per gram and consists of amino acids and are commonly called the building blocks of protein. There are 20 amino acids, and nine of these are considered essential. This means that these particular amino acids are not manufactured by the body and must be supplied by foods.  Protein makes up about 75 per cent of our body weight and is found in our muscles, skin, bone, hair and every other part of our body.

Protein is essential for:

1) Growth (especially important for children, teenagers, and pregnant women)
2) Tissue Repair
3) Immune function
4) Hormones and Enzyme formation
5) Energy when carbohydrates are unavailable
6) Preserving lean muscle mass

As you can see, protein has alot to do, so it is crucial that you are not only getting enough protein in your diet, but also
the right amount of protein at the right time.

In order to understand why having enough protein in your diet is so important, you need to get familiar with the term
“positive nitrogen balance.” You will hear this numerous times in our future discussions.

A positive nitrogen balance means that you are constantly in a state of being able to provide your body with the protein it needs to
help the body grow, repair tissue, and maintain lean muscle mass. This is known as an anabolic state. Without adequate protein,
the body enters a negative nitrogen balance, you begin to break down  precious lean muscle mass, and this is known as a catabolic state.

You must consume protein every 3 – 4 hours to maintain an anabolic state, and consumption should be evenly divided up throughout the day
over 5 – 6 meals. Morning, pre and post-workout and before bedtime are prime times for consuming protein so don’t skip out here!

One major controversy out there is just how much protein we should consume. How much a person needs depends on overall energy intake,
age, whether there is illness, and pregnancy, and level of physical activity and exertion. There are several studies that have outlined
the protein requirements for men and women, as well athletes and again, there is considerable debate as to how much is required.
The U.S. Recommended daily protein dietary allowance is measure as 0.8 grams/kg of body weight, or 0.36 grams/pound. However this number
does not acknowledge the use of protein for energy metabolism. Several studies have determined that active people and athletes
may need higher protein requirements, suggesting up to 0.8grams/pound. Others have concluded that 1 to 1.5 grams/pound is the best for
muscle growth. Clearly, many questions still need to be answered.

So what kinds of  food contain protein?  There are two sources of protein, animal and non-animal protein.  These may be broken down another way, as complete and incomplete protein sources.  A complete protein has ample amounts of all essential amino acids, whereas an incomplete protein does not.  Some examples of complete protein sources include lean meat,poultry, fish, eggs,  and dairy.  Incomplete protein sources include fruits, vegetables, soy, whole grains, beans, legumes, cheese, yogurt, and nuts.

Does that make one better than the other?  Not really.  Incorporating several different sources of protein will keep your diet interesting as well as provide you with additional nutrients.   Many people think that meat is the only source of food that is high in protein, but there are plenty of other non-meat sources if you follow a vegetarian or vegan diet.

You may also be familiar with protein supplements, commonly added by athletes and bodybuilders to meet their dietary protein needs.   Protein supplements are typically made from soy, egg, or dairy sources, and come in a variety of forms such as protein powders, protein bars, or pre-made protein shakes.   In particular, whey protein has been touted as a ‘superstar’  ingredient  especially in the area of sports nutrition.  However, you don’t have to be a bodybuilder or professional athlete to gain the benefits of whey protein.  Whey has been shown to play a significant role in developing weight loss products, infant nutrition, and immune support products.  Stay tuned for a future blog with more information on whey protein and how you can incorporate it into your diet by using one of the superior protein supplements at Max Muscle.

As you can see, protein is an essential part of your diet and you have many sources to choose from.   Next up in our macronutrient discussion will be all about carbohydrates.

Jessica Roberts

Are You Ready For A Change?

If you have come to this website, you already have an interest in how to improve your health and wellness. You have made a choice to explore ways to discover what will help you live a healthier and happier life.

Perhaps you are here because you are a seasoned competitor looking for that extra edge. Or maybe you are a busy parent who hasn’t made your health a priority in a long time. Or maybe you are someone struggling with food issues and want to figure out how to improve your confidence and self-esteem.

You have taken that very important first step. And that is giving serious consideration for wanting to make a positive change in your life.

That is the good news.

The bad news is you could stay in this contemplation phase for years. You are motivated to make a change which is a great start, but you have yet to make that commitment to truly change your life.

Are you in this phase? How would you know?

For example, when considering a change to your diet or fitness program, do you find yourself saying a version of one of the following statements?

“I can’t eat healthy because it’s too expensive, time-consuming, and I can’t cook.”

“I don’t have time to make it to the gym.”

” I should eat better and get more exercise, but I have too much going on right now.”

Does this sound like you?  If so, many people out there feel the same way!

The truth is, if you want something badly enough, you make it happen. You find ways to make it a priority while keeping your other responsibilities such as work, family and friends. There really isn’t anything stopping you from achieving your goals except for you. You are the common denominator in whether things happen for you or not.

Using words like can’t, won’t, don’t, should, could, would will only keep you in that contemplation phase.

Empower yourself by using affirmative words that will push you into making that commitment. Words like can, will, and want.

Ok so let’s say you are ready to make the commitment to improve your health. What next? In order to put any plan in place, you have to prepare.

In this preparation, you are going to create an environment that will support your goals.  What are your goals?

Make a list of goals that you want to achieve. A good start is to list three short-term goals and three long-term goals.  Be as specific as possible.  Instead of  “I will start going to the gym”  you will say, “I will start going to the gym four times a week for one hour.”  Instead of “I will eat healthier foods” you will say, “I will eat breakfast every morning, eat more veggies at lunch and dinner, and drink more water every day.”

Next, tell your family and friends about your plans.  Find a gym buddy, hire a personal trainer for a session or two, get a nutritional consultation.  Start a journal to keep track of your nutrition and fitness goals.

Now you are committed to making a change and have created a supportive environment to help you achieve your goals.  You are now ready for action!

It’s time to walk the walk and talk the talk.  Get on your running shoes…take out the yoga mat…clean out your pantry…get to the grocery store.   Exciting right? You are on your way to achieving all your goals!

Don’t you love the enthusiasm?   However, once the novelty of doing something different wears off, it is all too easy to go back to old habits.  It takes at least six months to create long-lasting behavioral changes.  If you feel after two weeks you are starting to get back to your old ways, stop, get out that journal, call a friend and get support.  We all will have that tendency to fall back.

To maintain your new lifestyle, you will need to work hard to elicit a permanent change.  Keep things fresh by trying new exercises or a new recipe.  Rely on your support group to get you through the tough times.

You will start to see some amazing changes and progress.  Do the best you can for you every day.  Some days will be better than others, but as long as you make it your best for the day, you always win.

Make your choice…create a positive environment..commit to the journey and you will discover just how extraordinary you are!

Jessica Roberts

Certified Health Coach/Nutritional Consultant/Meal Plan Expert/Certified Bikram Yoga Instructor

Nutritional Consultations…Why You Need One.

Are you struggling to lose weight and have been on numerous diets with no lasting success? Feeling like your workouts are lacking in strength and energy? Finding yourself confused on what food choices are the best for you and your family?

You are not alone!!!

Even armed with a fair amount of good nutritional knowledge, I struggled with my own health and well-being until I discovered and adopted a nutritional plan that truly worked for me. In the process, my workouts and energy levels have skyrocketed, my chronic gastrointestinal woes have disappeared, and I have received positive feedback from family and friends that I look exceptionally happy and healthy.  This new approach to nutrition and fitness has given me the health and wellness that has eluded me for so many years.

We all need some guidance when it comes to nutrition. Sometimes it is pretty obvious…drink more water, eat more fresh fruits and vegetables, stay away from junk foods…not that hard to figure those things out right?

But there is alot more than that when trying to find what plan will work for you. I have been on just about every diet  out there, and while I had some success with a few of them, I never really figured out the formula that would bring out the best in me.

Then I had a moment of enlightenment when I wanted to train to compete in a figure competition. For those of you who don’t know what that’s all about, it is a competition based on your physique, with muscle symmetry and development. It’s not bodybuilding, it’s more of an athletic and toned look.

I was given a plan.   A very different plan.  I looked at the plan and asked myself, how am I going to eat like this every day?  Well, I took a deep breath, put some trust in the people I was working with, and just went for it.

The first two weeks were difficult mentally and physically.  After the initial 2 weeks, I started to see the changes. While I was in pretty decent shape, I noticed I was getting leaner, losing body fat and gaining lean muscle. I had more energy all day. My stomach aches pretty much disappeared. This seemed to be working.

I am still on the plan today and I have never looked or felt better.

I thought I knew my stuff about nutrition, but having someone else give me a program and monitor my response has been the most educational and enlightening experience.

My goal is to share that same “aha” moment with you. I want to help you discover what truly nourishes you and help you achieve your health and fitness goals.

If you are interested in finding out what our programs are all about, contact Max Muscle of West Hartford to set up your FREE initial consultation. We will design a customized daily meal plan that not only helps you achieve your goals, but also teaches you lifelong habits to maintain optimal health and wellness.

Jessica Roberts

Certified Health Coach/Nutritional Consultant/Meal Plan Expert/Certified Bikram Yoga Instructor

Set up your FREE nutritional consultation with me at Max Muscle of West Hartford!

Carwin is Coming to Connecticut: UFC Heavyweight Contender Shane Carwin Set to Visit Max Muscle West Hartford

WEST HARTFORD, Conn. – Aug. 18, 2010 – It may not be the octagon, but Max Muscle West Hartford is providing the opportunity to stand toe-to-toe and meet one of the Ultimate Fighting Championship’s most dominant competitors.
On Saturday, Sept. 11th from noon to 4 p.m., top UFC heavyweight contender Shane Carwin will visit Max Muscle Sports Nutrition located at 968 Farmington Ave. in West Hartford Center to talk with fans, be available for photos and sign autographs.
“I can’t wait to host Shane at our store,” said Max Muscle West Hartford owner Greg Gworek. “I feel blessed to be having an athlete of Shane’s caliber spending the day with my customers and the people of Connecticut.”
Carwin himself is a Max Muscle product enthusiast. In fact, the man known as “The Engineer” believes that it wasn’t until he began his nutrition and supplementation regimen specifically designed by Max Muscle that his ascent up the UFC’s heavyweight chart took flight.
“The fans gave me the nickname ‘The Engineer’ because of my two college degrees and busy schedule, but I had to sit down with Max Muscle and develop a Nutritional Plan because I realized that I don’t know it all and I needed an expert,” said Carwin. “They put together a supplementation and exercise plan based on my goals — specific to my goals — and each week I went and weighed-in at the Max Muscle store, checked body fat, checked everything.”
Through his work with the experts at Max Muscle Sports Nutrition, Carwin learned exactly when it was the right time to take carbohydrates, when it was best for proteins, how much he should take, how often he should take them, and in what order would supply him with the best results.
Carwin takes the same type of approach to his personal fitness that can be mirrored by just about anyone — combining precise and detailed ‘stacks’ of nutrition and supplementation to augment his demanding training schedule. Based on Carwin’s regimen, Max Muscle has introduced “The Engineer Stack.”
“The results have fueled me to where I am today,” added Carwin.
Coinciding with the UFC star’s stop in Connecticut, Max Muscle West Hartford is offering “The Engineer Stack” at a 30 percent off discount on Sept. 11th to go along with other incredible deals all day long. The first 100 customers to spend $75 or more will also be awarded a free Max Muscle gift bag. Max Muscle West Hartford has extended its hours to 7 a.m. to 7 p.m. in honor of the event.
Carwin has been one of the most dominant fighters in the Mixed Martial Arts world since he first stepped foot in the octagon back in 2005. He began his career with a first-round victory due to submission-by-punches. His following 11 fights also ended in the first round, several coming before one minute had dissipated from the clock. He currently stands with an impressive 12-1 professional record in which his only defeat came at the hands of current UFC Heavyweight Champion Brock Lesner — a fight in which Carwin put on one of the most dominate and memorable opening rounds in UFC heavyweight history.
He’s been able to enjoy that stellar career while holding down a full-time engineering job and living a day-to-day life that is no different than the proverbial “average Joe.”
“More importantly, Shane is a full-time husband and father, and loves spending quality time away from his fighting career with his family,” said Gworek. “Let’s show our support for Shane Carwin on Sept. 11th by attending this event.”
The sports nutrition market is a $22 billion dollar industry that, prior to Max Muscle, was without a nationally organized specialty franchise system to support it. Max Muscle is the original and only national franchise for this exclusive market.
Currently, Max Muscle has over 140 franchise locations operating across the United States. Max Muscle West Hartford, however, was not only the first Connecticut store but stands as just one of five in the six states that make up the New England Region and New York. Shane_Carwin_Event_Poster_2010_(2)

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